What is keyword research?

One of the most common questions people have when it comes to SEO at our office in Vaughan is: what is keyword research? Today we are going to answer exactly this question. As you may already know, keywords are the words that are typed in the search engine box in order to find relevant websites.

People and organizations compete for keywords so that their business or topic will come up first as a search engine result. But, how do you do that? This is when the whole Search Engine Optimization (SEO) job comes into play.

Your first step is to ask yourself: what is my business or topic is all about? And, make a list of those words. Take out all grammar words, we are strictly talking services. Once you have a list, narrow down those keywords to the most important ones pertaining your website. Those are your keywords.

But, they might be the keywords that you might think that are trending. You have to make sure that they are trending online. In other words, if people really are searching these words online. How to verify your keywords? At Soaring SEO we use Google search results trends to make sure that your keywords match the ones you have.


The ones that match are your strong keywords. Other tools we use is Google Keyword Planner, competitor analysis, and hashtag trends. But, the question still remains, how do you know that your keywords are working and that your website is being found?

We use Google Analytics for website traffic, however, in the recent years Google Analytics has wiped out actual keyword results. So, the best way is to type in the keywords that you have been campaigning in the search box and if your website comes up on the 1st page of Google, you have been doing a fantastic job.

This is a lot of information that needs to be reflected on, so we are going to end our informational letter for today. Stay tuned for more SEO/ Web development news, info, and advice from Soaring SEO. If you have any questions or if you like to get in touch with us, please do not hesitate to do so today.